Intelligent Website Analytics

Web analytics is the study of online behaviour in order to improve it. There are two categories; off-site and on-site web analytics.

Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.  On-site analytics measures a visitor's journey through your website. For example, which landing pages encourage people to make a purchase. Website analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a website or marketing campaign's audience response.

Intelligent monitoring of your internet marketing campaigns.

An Internet marketing strategy, with multiple online marketing campains is key to a successful website. It is important that you are able to track and analyse the perfomance of each of these campaigns, not only from a traffic point of view but also from a sales conversion perspective.

IMS and intelligent website analytics.

IMS believes in providing transparency when it come to monitoring your websites performance.  As opposed to using our own inhouse measurement metrics and reports, we prefer to uses the acclaimed Google Anylytics software to monitor your websites traffic and performance. Google Analytics produces detailed ongoing reports into what is getting people to your website, and where they go when they get there. Through these business intelligence reports, confident management decisions can be made on which marketing campaigns are working and which are not.

Intelligent website analysis management reporting.

Our management reports highlight the important information, including the following with our key findings, observations and recommendations about your website:

• Visitor Summaries
• Referring Sources
• Navigation Paths
• Referring Keywords
• Conversion path analysis
• Time spent on site
• User Trends
• Repeat visitors & new visitors
• Landing Pages & exit pages