Pay Per Click is an online advertising model used by search engines, like Google, Yahoo and MSN, community sites like Facebook and a few smaller content providers, where advertisers only pay when a browser clicks on the advert and is taken to the advertisers website.

Pay per click advertizing is the quickest way to online profits as there is no lead time as there is with other forms of SEO. It is a PPC Campaign Managers job to understand how best to generate targetted traffic to your website, through the use of carefully selected keyphrases and to devise bid management strategies that ensure that you only pay the optimum amount for each click.

Pay per click setup and optimization.

IMS believes that PPC research, setup and optimization of any pay per click campaign is crucial, once your campaign is correctly setup, your sales leads can be turned on and off, in real time, like a tap. To this end IMS does extensive keyword and market sector research meaning that you will only be bidding on relevant targetted keywords that will drive sales to your website.

IMS and pay per click.

Paid per Click advertising is the most targeted form of online marketing as you only pay when a browser clicks on your advert. Although this sounds simple enough, for maximum profitability, you need to keep your finger on the pulse 24/7. We have software that will monitor all your keyphrases in real time and alert us of material changes, when a competitor adjusts their bidding strategy, for example. We free up your time to do what is important to you while we do what is important to us.

The success of pay per click.

Our metric for whether or not we succeed is based entirely on the performance that we deliver. We devise bid management strategies that ensure that you only pay the optimum amount for each click. Your Return On Investment is central to our PPC management, in many cases we have actually driven down PPC budgets, due to the success of our pay per click campaign management.