Website design is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via the Internet and displayed by a web browser.

The intent of web design is to create a website that presents content to the end user in the form of web pages once requested. It is a web designers job to design the graphics, the layout, the look and feel, all the static elements of the website and the web developers task is to develop whatever functionality is required, usually the dynamic content and integrate it into the website, where required.

The changing face of web design & development.

When IMS started designing wesites 10 years ago, the vast majority of websites were static information based, brochure like websites. Today, the website that stand tall above the crowd are all dynamic authority websites with lots of relevant content.  These websites are usually integrated with ecommerce shopping carts, content management systems, blogs or forums, which are regularily updated.

IMS and web design & development.

IMS are search marketing professionals, so it stands to reason that when we design and develop websites, we do so with the search engines in mind.  This saves both time and money as some of the research and on-page optimization will be included into both the design elements and the coding of each page.

The success of web design & development.

The success of a website is ultimately dependant on its performance, its Return On Investment. Developing a search engine friendly website from the ground up, is a huge advantage from an Internet marketing perspective.  Your website will be indexed faster, it will attract targetted visitors sooner and it will become profitable and show a favourable ROI quicker.