Page Attribute Ranking Factors

Score

Internal Link Popularity

4.0

The number and importance of internal links to the web page - very useful for trusted websites and websites that accommodate long tail search.  Also assists with indexing of pages that might otherwise not receive enough emphasis.

External Link Relevance

3.5

Inserting external links on the page to high quality relevant sites - this is particularly important for new web sites and relates to the concept of authority websites.  Some times referred to as anchor text tunneling.

Page Age

3.4

The actual age of the page, time since the page was created - older pages are seen as more authoritative, stable, no broke links, etc, while new pages will tend to be favoured for freshness of content.

Indexable Text

3.2

The actual amount of spider readable text content on your web page - although this seems to be loosing importance, it is still useful in a competitive arena. Longer, more authoritative web pages rank better.

Quality of Content

3.0

The validity and value of your web pages content, as seen algorithmically by the search engines - in my opinion, content is king! Good content is exactly what the search engines are looking for and it will attract high quality links as well.

Organization of Page Flow

2.8

The construction of the page text flow  - although clear page structure is important, each page should be able to stand on its own. Link similar topics together and don't link dissimilar pages.

Page Update Frequency

2.4

How regularly the web page is being updated - I think site updates are more important, but if you had tow pages, one updated regularly and the other static for a long time, the updated page will rank higher.

Number of Trailing Slashes in URL

1.9

The actual number of slashes "/" in the URL after the .com - although I don't really think it affects ranking, I believe that over 4 decreases the spiderability of your web pages.

Spelling & Grammar

1.8

Ensuring that your spelling and grammar is correct - although i don't believe that this effects your rankings, poor spelling and or grammar may have a negative impact on your visitors.

W3C Standards Validation

1.4

HTML validation off the web page by W3C standards - this is great for correctness but has little, if any role to play in your web pages ranking.