SearchPerks Launched By Microsoft

Microsoft has launching a new incentive program for Live Search. SearchPerks works like a credit card rewards program for search. Each time you search, you are rewarded with tickets.

You can accumulate up to 25 tickets per day. Your tickets will later be redeemed for all sorts of rewards of your choice including music downloads and airline miles.

Sign up for the program, and grab a simple piece of code. That will give you a Perk Counter for your desktop. You can begin earning tickets today all the way through to April 15th of next year. You can begin claiming your rewards on April 16. However, you can only sign up for the program between now and December 31, 2008 and the program is capped at 250,000 people.

Microsoft will be evaluating the program and could possibly expand it if all bodes well. Microsoft's Frederick Savoye, senior director at Live Search, said that this is an incentive program that fits into their three overall pillars of search:

• Delivering the best search results
• Simplifying key tasks such as booking airline, travel, shopping, finding user opinions, etc.
• Innovating the business model