SEO Search Engine Optimization

Customer Satisfaction Measurement specialists iPerceptions have released data showing which online advertising methods are most popular with consumers.

Video ads remain unpopular, with only 11% of consumers likely to click on them. But if you do use video ads, the audience segment most likely to click on them is the under 25 set, which account for 1/3 of the video ad watching audience.

• 25% are likely to click on simple text ads
• 20% are likely to click on display ads follow
• 20% are likely to click on right banners
• 12% are likely to click on top banners

Jonathan Levitt, vice president of marketing at iPerceptions said the following, “Our research shows that inexpensive banner and text ads are still preferred among web consumers. By having a direct dialog with consumers, we are able to know – with certainty – what consumers want and expect from their online experience.”